At age 24, Charlie Hart became the 10th employee at RXBAR, the protein bar company known for its clean branding and "No BS" campaigns. A natural marketer, Hart quickly rose to lead the brand’s marketing and growth, helping guide the company to a $600m exit before his 30th birthday.
Shortly after, Hart has a crisis of sorts, suffering a panic attack at a business meeting in a luxurious restaurant, a story he recounts in this episode.
After traveling the world, Hart Founded Sign and Sapien - an agency specializing in advising and investing for early and mid-stage companies and joined Factor75 as Chief Marketing Officer, where he steered the company towards a ~$300m exit.
Today, he works as the Chef Marketing Officer for entertainer and entrepreneur Rob Dyrdek, managing and growing his media verticals and portfolio companies.
In this wide-ranging episode, we explore marketing fundamentals, the role of creative agencies, why people love Top Gun, and how to offer and receive feedback.
Charlie doesn't have Instagram, but you can reach him at his email: charlie@signandsapien.com or follow him on LinkedIn.
P.S. If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests to come on the show. Also, you can get my Friday newsletter on Substack. It’s glorious.
#327 Lessons from RXBAR, How to Offer Feedback, Marketing Rules, and Why Culture Loves Top Gun - Charlie Hart