Kyle Thiermann
The Kyle Thiermann Show
#404 What Throwing Parties Can Teach You About Brand Strategy - Ned Lampert
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#404 What Throwing Parties Can Teach You About Brand Strategy - Ned Lampert

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Ned Lampert is an unpretentious dude with a bag of big ideas. As the founder of Zero Ambition, a creative and strategy studio that works with Nike, Vans, Whole Foods, and a roster of other AAA brands, his job is to come up with culture-shifting campaigns that make customers laugh, cry, and do a little shimmy. Ned is also an avid fly fisherman, mountain bike rider, and backcountry skier. In this episode, we talked about how Ned got into advertising through the unlikely path of DJing parties, why that led him to New York, and where he finds inspiration today. (Spoiler: at the top of the Alpine mountains.) Oh, Ned is also behind Slick’s For All, one of the fastest-growing intimacy brands redefining the category. He does so much, the bastard.

If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. I read them all. You can watch this podcast on my YouTube channel and join my newsletter on Substack. It’s glorious. My first book, ONE LAST QUESTION BEFORE YOU GO, is available to order today.

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