what should I focus on?

when everything can't be it.

It’s a worthy question. Maybe grab a journal and ponder it this weekend. Life is short, and time is limited, so what the hell do we do?

I’ve been thinking about this a lot lately, and this morning I gained some clarity through a conversation with my housemates. Thanks Jordan and Charlie. Through this clarity, I’ve decided to pause the word of the week and focus on other forms of Substack writing (and podcasting) that I hope will bring my readers more value. 

A few months back, I left my job at MUD\WTR. Work was slow through the winter, and I wanted to keep myself on a writing schedule, so I came up with the word of the week thingy. In times of flux, staying on a schedule, any schedule, is like a piton to keep you from falling off the cliff. 

But now copywriting work is picking up, I’m deep in a book project, and the podcast is back on track. I never want to put shit out there just to do it, and it’s starting to feel like the word of the week is becoming just that.

Some questions I’m asking myself and also asking you?

• What if instead of doing the word of the week, I focus on writing phenomenal podcast guest profiles? Not just a bio, but short story about the guest and how I see them in this world. Is anyone doing that?

• What if I do more newsletters like this? Letting the reader into my head a bit more?

• What if I save big words I want to share for Substack notes?

• If I make these changes, could it bring my readers more value and bring me more creative satisfaction? 

Our culture overvalues grit and undervalues flexibility. This is my attempt to stretch my hamstrings. 

Kyle